Joomla, eBooks and SEO

November 20, 2009 by admin

Gone are the days when good old HTML pages used to fetch you high rankings on leading search engines such as Google and yahoo. This is the age of PDF. More and more publishers are going in for PDF e-books. They are not only attractive and user-friendly; they also enable you to fetch higher rankings on leading search engines such as Google.

Most of the leading search engines these days have the capability to index PDF files and then return them in search results. It is good news for those who own websites with PDF files on it. Right from the title tag to the body copy you can now optimize your PDF files and then let the major search engines index them accordingly. There is extensive research being carried out by Adobe which has resulted in higher search engine results for PDF files.

PDF e-books enable enterprises to give their customer much greater value and quality. This in turn means more trust on the part of the customers and therefore increased business opportunities for those in the e-books business. PDF e-books just like any other PDF file enables viewers to have a free way when it comes to sharing of documents or articles, whatever may be the type of computer that they are using. These days most of the people have free readers such as Adobe Acrobat installed on their systems. One of the biggest advantages these days with PDF e-books lies in the fact that search engines consider PDF’s as being more valuable than web content. What this in turn means is that the more PDF’s you have on your website, the more easier will be it for customers to find out your website.

You might ask how you might create your eBooks? As a Joomla site admin I see just one option Ebook Factory from the guys at The Factory. This Component allows you to create eBooks right from your website content. Take for instance you have 1000 articles in your website. There is no need to export them in a 3rd party program. Just create the desired assortment of articles in your eBook then press generate and there you go.

A lot of people who are into the e-books business also complement the increased search engine rankings with other offers. This typically includes things such as giving away free PDF files which contain valuable information. This way you can easily build trust on your particular products. These are typical value additions which businesses these days offer their customers. If they were not to offer such value additions, prospective customers will definitely look elsewhere or even pay for such services. This is the reason why the people welcome PDF e-books in the first place.

Another major advantage PDF e-books lies in the fact that with them you can now mass market your website. This is possible since these files can be passed around. PDF files can be emailed around for instance. This way more and more people can find out about the e-books that are being published. There have been instances of PDF e-books with valuable information spreading like wildfire over the internet. This is possible because there are many online chat rooms and web forums that additionally help in marketing PDF e-books. This kind of boomerang effect has the potential to increase the number of visitors to your website. There are many publishers who also offer other value additions these days. These are typically in the form of additional and free PDFs that include valuable information and therefore high value. This helps in greater customer satisfaction and therefore greater word of mouth publicity for e-books.

Andy P, publisher and admin for http://softmarket.ro